So one of the questions that I am often asked about, whether it’s speaking up or just showing up with your brand in bigger ways is that people want to know like, is that really you? How do you figure out how you want to show up? The way that you’re showing up, how do you figure out how you want to speak up the way you’re speaking up? And how much of it is just you being you and not really thinking about it?
Suz Chadwick: Can I just tell you, like I had to think about this when you asked that question. Because I think that it’s probably 60% me just being me, and maybe 40% or 30%, me being quite strategic. I feel like it kind of plays into each other. Like, I know what I want to say, I know what I want my audience, my customers, my followers to feel. So for me, I am obviously really focused on what that brand experience needs to be. But also that brand experience and me crafting that comes from who I am. So it is very authentic. But I’m also very clear on like, how I want to show up and how I want my audience to feel as well.
So I’d love to know from you and your experience, how much of the way you present yourself online or on stage is strategic, even if it’s completely authentic?
So for me, I really want to bring the energy, the fun, the excitement, as well. But then I also want to be really clear on the fact that I come from 10 years of brand experience, and I’ve worked with a lot of like big corporates and small businesses. So the fun and the excitement is there, but the knowledge and the expertise does come from the work that I’ve done as well. So that to me is quite important. And I know to you, listening to you over the years, as I know that that’s something you’re . What did you say you’re a recovering expert or? Something like that.
But one of the things that my audience loves is I show up on stories every single morning, or like five mornings out of seven, and just say good morning
Something when it comes to branding is that my archetype is the sage, which is somebody that is trusted, and somebody who has like experience, knowledge, expertise, but then I’m also the magician. I can give you a link where your listeners can go and see what their archetype is. gay hookup apps But the magician is the transformation. So for me, I feel like that actually does reflect me quite well. It’s like, I really want to let you know that there’s this possibility of magic in the future for you. And there’s a possibility of that transformation and you achieving that big vision. But I also want you to know that you can trust me. Like in this journey together, you can trust me.
So I think that that’s something that definitely comes through for me, but then also saying that I want to show up as me. So you will see me in my pajamas with a cat filter on Instagram Stories. I joke around and say, I’ve built my business with a cat filter on. I’m like morning, guys. Morning, babes. How are you? And it’s because I know that those 500 odd people who watch that story every day or on the other side of that phone, they’re people. They’re real people.